12 Free AI SEO Tools to Boost Your Website Traffic

Search engine optimization (SEO) is crucial for driving organic traffic to your website. With AI technology advancing rapidly, various free AI SEO tools have emerged to make SEO easier and more effective. Let’s explore the top 12 free AI SEO tools you can leverage to optimize your website and content for higher rankings and more traffic.

Best AI SEO Tools (Free)

Why AI SEO Tools Are Useful?

Before jumping into the tools, let’s first understand why AI SEO tools are worth using:

  • Save time – AI SEO tools automate many tedious SEO tasks like keyword research, content optimization, link building, etc. This frees up your time to focus on other marketing activities.
  • Improve effectiveness – The machine learning models behind many AI SEO tools can analyze websites and content in depth. They provide insights that are difficult for humans to catch, allowing you to optimize your SEO more effectively.
  • Stay updated – AI SEO tools stay updated with the latest SEO best practices and Google’s algorithm changes. This ensures your efforts are focused in the right direction.
  • Access advanced features – Many premium SEO tools cost hundreds or thousands of dollars a year. AI SEO tools offer advanced features like content generation for free or at a low cost.

1. SEObuddy

SEObuddy is an AI SEO writer and website analysis tool. Using advanced NLP models, it creates SEO-optimized content in seconds.

Key Features:

  • AI Article & Content Generator
  • Customizable Content Settings
  • Readability Checker & Editor
  • Website Traffic Estimator
  • Backlink Analyzer
  • Broken Link Checker

The content generator is the main highlight here. Just enter a focus keyword or topic, and SEObuddy will churn out a well-written article optimized for that keyword. You can then download the content and use it on your website.

SEObuddy also analyzes your website’s structure, backlinks, meta titles & descriptions, etc. and gives actionable tips for improvement. The analysis is on par with paid tools like Ahrefs and SEMrush.

2. Ryte

Ryte is a free AI website analysis and monitoring platform. It checks technical SEO issues, content optimization opportunities, backlinks, authority metrics, and more.

Key Features:

  • Daily Website Analysis
  • Content Optimization Tips
  • Backlink Tracking
  • Authority Score
  • Google Algorithm Updates

Ryte crawls your site daily and provides a detailed audit report. This covers on-page SEO elements like meta tags, site speed, structured data, etc. Their content analyzer also suggests ways to improve your existing content for better rankings.

For off-page SEO, Ryte tracks your monthly backlink gains/losses and warns of toxic links hurting your site. You can also benchmark your domain authority against competitors.

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3. UberSuggest

UberSuggest is a renowned AI keyword research tool by Neil Patel. You can leverage it for comprehensive keyword research and content planning for free.

Key Features:

  • Keyword Research
  • Keyword Difficulty
  • Content Ideas
  • Headline Analyzer
  • Site Audit

To get keyword suggestions, simply enter a seed keyword or let UberSuggest analyze your website. You’ll get hundreds of additional keywords along with their search volumes, CPC data, difficulties, and more.

UberSuggest also provides content ideas for your keywords, analyzes headline attractiveness, and audits technical SEO aspects like site speed and meta tags. Its flexible filters and bulk analysis options make large-scale keyword research a breeze.

4. SEO.ai

SEO AI is an AI content writing assistant that creates blog posts and articles for your input topics. Apart from writing, it also generates headlines, meta descriptions, and outlines.

Key Features:

  • Article & Blog Post Generator
  • SEO-Focused Content
    *Outline Creation
  • Headline Generator
  • Meta Description Creator

To use it, enter a topic or keyword, adjust parameters like word count and tone, and hit generate. The tool will instantly craft a well-researched article around your topic while seamlessly integrating your focus keyword.

Before finalizing the content, you can ask SEO AI to create multiple outline options. It also writes SEO titles and meta descriptions that align with your articles.

5. SERP Robot

SERP Robot helps research and analyze Google rankings for your important keywords. You can also track your site’s overall visibility across top SERP features.

Key Features:

  • Rank Tracking
  • SERP Features Tracking
  • Local Pack Tracking
  • Voice Search Tracking
  • Landing Page Analysis

Link your Google Search Console and Analytics accounts with SERP Robot to access richer insights. It lets you pick keywords critical for your business and monitor their positions across both mobile and desktop search.

Beyond organic rankings, the tool tracks rankings across People Also Ask boxes, knowledge panels, image carousels, and more. This allows optimizing content to target high-traffic SERP features.

6. Frase

Frase is an AI-based research tool for content strategy and ideation. It analyzes millions of articles and topics to uncover high-performing content opportunities tailored to your brand.

Key Features:

  • Content Research
  • Content Gap Analysis
  • Content Ideas and Angle Recommendations
  • Keyword Grouping
  • Content Strategy Insights

To use Frase, enter a target keyword or current content topic you have. Frase will instantly provide useful content suggestions around this, along with their expected traffic potential and competitiveness.

It also identifies content gaps – issues and questions that your competitors haven’t addressed properly. Writing content for these gaps can significantly boost organic clicks and conversions.

7. MarketMuse

Market Muse is a robust suite containing multiple AI tools for content marketing and SEO teams. Its flagship Editor tool checks and improves content quality for better search visibility.

Key Features:

  • AI Content Editor and Optimizer
  • Readability Assessment
  • Content Quality Grader
  • Content Improvement Ideas
  • Grammar and Spell Check

The Editor provides an overall quality score for your content while comparing it with top-ranking competitors. It also gives context-based suggestions to strengthen topic focus, organization, keyword usage, links, media mix, and more.

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Additional highlighting covers issues in readability, engagement, grammar, and spelling. The tool seamlessly integrates with popular CMS platforms like WordPress and HubSpot.

8. Google OpenRefine

OpenRefine (previously Google Refine) is an open-source AI cleanup and data transformation tool. Beyond standard data wrangling, it provides advanced text analysis and entity linking capabilities.

Key Features:

  • Text Analysis
  • Language Detection
  • Sentiment Analysis
  • Named Entity Recognition (NER)
  • Keyword Tagging
  • Document Similarity Comparison

You can upload scraped web content or structured datasets and use OpenRefine’s text facets to analyze them at scale. It detects languages, analyzes sentiments, automatically tags entities like people and organizations, and even suggests relevant keywords.

These structured text insights can significantly bolster your content research. You can also measure article-to-article similarity using OpenRefine to avoid duplicates or near-duplicates.

9. Clearscope

Clearscope offers AI copywriting assistance for creating marketing and website content faster. You describe your content needs and guidelines, and its bots deliver custom drafts for review and publishing.

Key Features:

  • AI Content Writing
  • Custom Content Orders
  • SEO Content Focused
  • Content Brief Creation
  • Draft Revision System

The tool is ideal when you need lots of content regularly – like blog posts, landing pages, ebooks, emails, etc. Clearscope’s bots can churn out 15+ draft pieces daily once trained as per your domain style and guidelines.

You can give feedback to further improve the bots’ performance over time. The platform also offers content planning features to streamline your content ideation and request process.

10. Google Dataset Search

Google Dataset Search helps discover structured public datasets for analysis use cases like curating SEO content. You can filter by attributes like format, update frequency, region, license type, etc.

Key Features:

  • Dataset Discovery
  • Research Data
  • Filter and Compare
  • Preview Tables
  • Analyze in Tools

For SEO content writers and researchers, Dataset Search can uncover interesting trending topics and engaging data-driven angles on articles. It indexes over 25 million dataset links from various platforms like data.gov, AWS Public Datasets, and Google Cloud Public Datasets.

You can analyze subsets of data live or connect the full dataset to business intelligence and data visualization apps for deeper insights before writing content.

11. Shortly AI

Shortly AI provides free website content analysis and improvement suggestions to boost organic traffic. It audits aspects like readability, keyword usage, links, meta data, engagement, and authority.

Key Features:

  • SEO Content Analysis
  • Page-by-Page Optimization Tips
  • Readability Grader
  • Content Upgrades
  • Site-wide Recommendations

The tool crawls your website to give actionable tips tailored to each page – like strengthening certain sections, adding media, improving titles, etc. It also provides sitewide SEO advice on technical elements, internal links, duplicates, indexing issues, etc. You can request detailed reports or integrate Shortly AI with popular CMS platforms like Squarespace and Shopify for regular content recommendations.

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12. Wordtune

Wordtune is a writing enhancement platform that acts like an AI co-writer for content creation. It gives contextual writing suggestions as you type to polish clarity, concision, engagement, and readability.

Key Features:

  • Contextual Writing Suggestions
  • Conciseness Check
  • Spell Check and Grammar Check
  • Tone Improvement
  • Readability Analysis

Wordtune currently supports content writing in English, French, and Spanish through domain-specific language models like Legal, Medical, Marketing, etc. The free version offers sufficient functionality for basic writing assistance. As you write content for your website in Wordtune, it will highlight weaker phrases and propose better alternatives inline.


There is a vast range of capable AI SEO tools now available for free. These leverage the power of machine learning and language models to carry out essential SEO tasks like keyword research, content optimization, website analysis, and more. Using the right tools strategically will give you valuable data-driven inputs for creating high-quality content that search engines and visitors love. This can multiply your organic website traffic and conversions exponentially over time.

Of the 12 free tools we explored, UberSuggest, SEO AI, and Wordtune are great for content planning and creation. SERP Robot and ShortlyAI help track and improve overall site visibility. And OpenRefine, Dataset Search, and Frase bolster content ideation through structured data.

Frequently Asked Questions

What are some popular free AI SEO tools?

Some popular free AI SEO tools are UberSuggest, Ryte, Frase, INKWRX, MarketMuse, OpenRefine, SERP Robot, and Wordtune. They help with tasks like keyword research, content creation, optimization, and visibility tracking.

How do these free tools compare to paid SEO tools?

The core capabilities of leading free tools are at par or close to paid counterparts like Ahrefs, SEMRush, and SurferSEO. However, paid tools offer added features, larger keyword data pools, more customization, priority support, etc.

What level of expertise do you need to use AI SEO tools effectively?

Most free AI SEO tools are designed for ease of use even for beginners. But having a solid grasp of underlying SEO concepts will help you interpret the tool outputs and recommendations better for maximum impact.

Can over-reliance on AI SEO tools lead to penalties?

If used properly, reputed AI SEO tools actually help you improve quality and avoid penalties. But overusing auto-generated content across large sections of a website without customization can raise spam flags. Always manually review tool outputs before publishing.

How often should you use or consult SEO tools for a website?

Ideally, run website audits and access insights from your AI SEO tools weekly or fortnightly. Tracking rankings and traffic should be an ongoing exercise from relevant tools. Use content creation and optimization tools as needed per your content cycle.

MK Usmaan